Avi Karpick is a renowned cinematographer and director with over 25 years of experience in advertising. He specializes in food and liquids tabletop advertising, collaborating with top professionals worldwide. His work spans various industries, including food, beverage, and brands like McDonald's, Coca-Cola, and Volkswagen. Avi's expertise includes food styling, live action, tabletop, and CGI, as well as underwater and high-speed shooting. He's known for his unique approach, using a variety of cameras, macro lenses, and borescope technology to create captivating close-up shots, resulting in memorable commercials that blend his passion for food with captivating visuals.