Aviv’s greatest talent is making you forget you’re watching a commercial. His artistic sensibilities make his work feel unscripted, as if he simply happened to capture this great story. Many of his commercials have the emotional depth and complex visuals of a feature film. Aviv loves the challenge of working within a production’s budget and schedule. He is known as a resourceful director, who makes the impossible possible. With a personality no less captivating than his talent, it is no surprise he is one of Israel’s top directors, responsible for many memorable campaigns for some of the biggest international brands such as HOT-Altice, Bank Discount, Soda stream, Tnuva, Mifal Hapis, Option 24, FOX, Jafora, Strauss and Migdal
