Director. Writer. Commercials. Storytelling. Ex copywriter and executive creative director based Tel-Aviv with a British passport) After winning the industry’s most coveted awards, he understood the only way to stop giving hell to directors, was to direct himself. His short is one of the most awarded ever globally with 100 awards (in over 300 festivals)! Including the BIGGEST annual award at the Comic-Con San Diego. Clients: SodaStream, Mcdonalds, Huggies, Mazda, Volvo, Hyundai, Ford, Mitsubishi, Honda, Dacia, Mobileye, JamesAllen, Kleenex, Doritos, Office Depot, and more. Author of 5 children books and a novel has a (new) MBA in culture studies, Tel-Aviv University.