Roni is a director that specialises in projects combining live action and animation, creating a natural interaction between actors and animated characters. Roni has the ability to tell a story in a sensitive and intelligent way and spice up his films with humour and comedy.. He has a unique talent in building visually rich worlds, with his inspiring artistic eye and the great technical knowledge to bring his ideas to life. His work throughout the years includes brands such as Sony, 7up, Volkswagen, Pepsi ,Honda, Soda stream, Unilever, Muller, Nestlé, Air Wick , Peugeot, Toshiba, Hyundai, Citroen, Orange and many more.